How to write Email Marketing effectively and attract more customers to learn in recent times! By writing properly to attract customers will bring high efficiency and avoid spam projects when deploying their email marketing campaign.
Here are the ways to write Email Marketing become more effective.
The title of the email is important because the title is the first line of content that the customer reads to determine whether the customer opens your email to view the content.
One day I have dozens of emails sent to the mailbox! So which letter will I open to see?
I also like your customers! They are all attracted by impressive titles.
So if you want to write an effective marketing email, invest in your email title, your success rate will be much higher.
Good coherent layout
After the customer opens your mail: What if it was just all words! Or all images?.
These types of emails I’ve seen a lot before! And the truth is, I don’t even read emails like that! So my advice is to avoid such errors so as not to encounter similar disasters!
Content Of Email Marketing
Here are some criteria to consider before writing email marketing.
- The section of the title that impresses and jerks about what is the content we need to answer and provide sufficient information that customers need.
- The content needs to be written in brief, concise, responsive armor, providing lots of useful information to customers.
- Should add images or videos that match the content. Be skillful to bring impressive images that will bring a good effect to customers. If abuse of images is too much, it can be counterproductive.
Size, colors fonts:
Need to unify and create a sense of harmony in the article. In characters that need to be noted or emphasized, we can give bold, slightly increased size or change colors to create accents.
Call to action
For successful email marketing posts, after conveying information to customers we should close with the call to action to direct customers to the ultimate goal we want.
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At the end of the article, you should design a template to leave information when customers need to contact or need further advice.
This creates professionalism and trust from customers receiving emails.
Just 1.2 times you send 1 SPAM information to customers, their ability to note you in their spam mailbox is very high. This affects your reputation as well as your brand.